Business Case

Sustainable TourismPlatform for Sardinia

Transforming Sardinia's tourism through year-round, community-focused, and environmentally conscious travel experiences

16.6M
Annual Stays
€1.85B
Tourist Spending
€5.3M
Revenue Potential

Executive Summary

Strategic Vision for Sustainable Tourism

Our Vision

Sardinia's regional tourism strategy for 2025 aims to move beyond the island's traditional "sun and sea" summer market by promoting year-round, sustainable tourism that values local communities and cultural heritage.

Key Initiatives

  • Restoring historic buildings for albergo diffuso
  • Investing in major cultural events
  • Integrating slow and spiritual tourism

The Opportunity

A digital platform aggregating off-season festivals, guided hikes, wine tours, and authentic experiences.

Revenue Model

10-15% commissions on bookings plus premium services for hosts.

Financial Potential

€990k to €5.3M annually with 0.5-2% market capture.

Key Success Factors

€30M
Regional investment in off-season flight connections
€7.5M
Albergo diffuso restoration program
Growing
Demand for authentic, sustainable travel

Mission & Objectives

Our Sustainable Tourism Vision

Our Mission

To diversify Sardinia's tourism economy by enabling year-round, sustainable travel experiences that showcase the island's inland villages, culture and environment while generating fair income for local communities.

1. Deseasonalisation

Market off-season festivals, routes and experiences, expanding occupancy beyond July–August.

2. Support Local Hosts

Provide digital booking tools and targeted promotion for hotels, wineries, guides, and artisans.

3. Authentic Experiences

Offer slow tourism experiences that foster meaningful connections and reduce overtourism.

4. Financial Sustainability

Achieve sustainability within three years through commissions, partnerships and premium features.

Market Analysis

Sardinia's Tourism Landscape

Visitor Statistics

2023 Accommodation Stays16.6M
2024 Tourist Spending€1.85B
International Arrivals2.2M

Spending by Nationality

Americans
€191.1/night
Germans
€135.7/night
French
€129.5/night
Range€90-€191/night

Market Opportunity

0.5%

Conservative

€990k revenue potential

1%

Moderate

€2.3M revenue potential

2%

Optimistic

€5.3M revenue potential

Financial Projections

Revenue Scenarios & Growth Potential

Conservative

Market Share:0.5%
Travellers:11,000
Avg Spend:€600
Total Volume:€6.6M
€990k
Annual Revenue

Moderate

Market Share:1%
Travellers:22,000
Avg Spend:€700
Total Volume:€15.4M
€2.3M
Annual Revenue

Optimistic

Market Share:2%
Travellers:44,000
Avg Spend:€800
Total Volume:€35.2M
€5.3M
Annual Revenue

Revenue Growth Trajectory

€990k
Year 1-2
€2.3M
Year 3-4
€5.3M
Year 5+

Conclusion

A Sustainable Future for Sardinia

The Perfect Storm for Sustainable Tourism

Sardinia's shift toward year-round, sustainable tourism—supported by government investments in albergo diffuso, major events and off-season connectivity—creates an ideal environment for a digital platform dedicated to authentic, off-season experiences.

Platform Opportunity

The proposed platform leverages policy momentum by offering travellers an integrated marketplace for lodging, activities and events, while empowering local communities through fair commissions and targeted marketing support.

Growth Potential

With thoughtful execution, strong partnerships and a commitment to sustainability, this venture can become a cornerstone of the island's tourism transformation and a model for other regions.

Ready to Transform Sardinia's Tourism?

Join us in creating a sustainable, year-round tourism platform that celebrates Sardinia's authentic culture, supports local communities, and preserves the island's natural beauty for future generations.